Step 1:

Establish event details.

• Before you contact a speaker, choose three dates that are best for your group to host him/her. Check the school calendar to confirm no other events would be competing with your own.
• Decide if you want the speaking engagement to be private for your group or open to all students and the community.  
• Select a time of day for the event. 
• Free events are best for recruitment, but some speaker events can be fundraisers, as well. Determine if you plan to charge admission into your event. It all depends on what you want to get out of the event!
• Choose the topic you would like the speaker to present on, along with two to three main points for them to cover. 

Step 2:

Contact a speaker.

• Find their contact information online if you don’t already have a personal relationship with them. If you know your topic but not your speaker, reach out to local organizations and ask for a representative to speak on your topic. Explain to the speaker who your group is and why you’re contacting them. Ask if they’d be willing to come speak on your campus. 
• Give the speaker the three dates you previously picked out with your group and see which works best for them. 
• Explain the structure of the event — how much time they will have to speak, if there will be a question-and-answer period, etc. 
• Ask if there are any specific needs or requests from their end. Do they have a presentation that they will need a projector for? Do they need sound? Do they need a table to set up some materials? Do they have an honorarium? How would they like to be introduced? 
• Struggling to find a pro-life speaker? Great news! Your Regional Coordinator is an amazing resource! All SFLA Regional Coordinators are equipped to speak on behalf of the pro-life movement for FREE to you.  

Step 3:

Reserve the space.

• Make sure the chosen space can fulfill all the specifications that your speaker requested. 
• Do your best to reserve a room appropriate for the number of people you predict to be there. You want the room to look as full as possible. 
• Make sure to reserve the room for 30 minutes before and 30 minutes after the event time for set up and clean up. 
• Tell campus security when and where your event will be so that they are aware of the situation, and you can call them if protestors try to crash your event, etc.

Step 4:

Advertise.

• If you’ve chosen to make this a public event, use email, social media, word of mouth, flyers, school calendars, and any other forms of communication to advertise the event. 
• Pro-tip: Offering incentives can further encourage people to show up (like giving free t-shirts to the first 10 people that arrive). 
• Ask your group advisor and teachers on campus to offer extra credit to attend your event. If the topic is in line with a concept from a certain class, a teacher may be willing to give extra points for students who attend! 

Step 5:

Prepare your own materials.

• It's good to set up a table outside of the event with resources about your group and a sign-up sheet for students to get involved. This will also help you track who attended your event. 
• Have a flyer about your group on every chair or hand them to people as they come in the door to invite them to your next group meeting. Every event is a recruitment event! 

Step 6:

Host the speaker.

1. Arrive to the venue early to set-up and do a practice run with the sound and technology.
2. Greet people as they come in. Be friendly and enthusiastic. Keep the energy level up!
3. Have water ready for the speaker.
4. Keep the event running on time. Let the speaker know you will give them a “five minute,” “two minute,” and “time” signal to stay on track.
5. If you are having a question and answer session, keep control of the microphones. Assign two people to hand the microphones to students and then take them back immediately after they ask their questions so they cannot harass the speaker.
6. Clean-up the space properly when the speaker is finished so you are able to reserve it again in the future.

Step 7:

Thank the speaker, security, and your group members.

• The speaker took the time to come and do a speaking event for your group. A thank-you card and a small gift can go a long way and will help ensure that the speaker will want to come back again in the future should you request it.
  
  • There is a section in your group’s President’s Binder to keep track of information about speakers. Take notes about your experience with the speaker so your group does not have to do repeat groundwork in the future. Was the event successful? Did they charge an honorarium? Were they easy to work with? What topics did they cover? What is their contact information?  
• If security helped with your event, make sure to thank them! Maintaining a good relationship with security staff will only benefit your group and your activities.
• If your members are interested, ask the speaker if he/she would be willing to go to dinner before or after the event. This is an opportunity to ask more direct questions and gain some valuable insight into their pro-life work. And thank your group members for their hard work, as well! If you’re up to it, pay for their dinner.